Why we're different
Hardwoods4Less is uniquely situated to provide you with an oustanding selection of pre-finished hardwood flooring at prices other distributors simply cannot match. This is possible by virtue of our knowledge of the industry and our many connections within the milling and pre-finishing supply chain.
Much like farming has become "agri-business," the mills of today have changed drastically over the years. Changes in transportation, technology and how people research and choose their hardwood flooring have altered the landscape greatly. Gone are the days of the local mill running locally grown product to serve the local market. Beside more choice for the consumer, this means more competition for the mills and much larger competitors.
Many of the mills we partner with are still small or family owned businesses; the same businesses that are the heart of our economy and the first to suffer or get squeezed by big box stores and huge internet retailers.
Year after year we've watched the big guys grow to meet wall street's expectations at the expense of the mills, employees, families and their communities. In 2008 we began discussing a plan to bring economies of scale, technology, efficiency and as well as return to fairness to these small suppliers. We recieved an enormous amount of support and encouragement from the mills, vendors, technology partners and previous customers who were anxious to be a part of our new "going small" initiative. As we had suspected, we found that working directly with the mills to bring great quality hardwood flooring direct to the consumer was win / win -- Customers are able to choose from a large selection of high quality hardwood from all around the world at a great price and the mills are able to bring their product direct to market under a fair agreement.
Along the way, we've heard a lot of great stories and learned about the character and history of many of these mills and the people behind them.